It all adds up for Alexander Dennis

17th April 2008

BHA have produced Alexander Dennis's 2008 UK corporate advertising campaign using the theme "It all adds up"

The campaign is designed to communicate: - the sheer breadth of ADL'S product range, the strength of after-sales customer support and previews technological innovations being introduced during the year.
Using "It all adds up!" as the theme, the campaign uses real and provable facts about the business combined with striking visuals that make for outstanding visual impact across the passenger vehicle trade press.
BHA are responsible for the entire campaign from initial planning through design, photography, copywriting, production and media buying.