Ciceley Advance thanks to BHA

2nd December 2008

BHA have developed a new brand - "Advance" - for the aftercare business of Mercedes dealer group Ciceley

Developed and introduced by BHA, "Advance" is designed to provide a platform for Ciceley to increase service and parts business at their Blackburn, Bolton, Carlisle, Dumfries and Preston dealerships. An attractive suite of branded literature is at the heart of a campaign that provides the salesforce with high quality selling tools to help convince customers about the many advantages of Ciceley's aftercare offer.